Its’ Not About You and Don’t Call Them Job Seekers.: Five Truths You Need to Know
Understanding the modern workforce can be frustrating. There is a lot of new factors and lack of understanding. The older generations like to classify them as lazy and entitled. That is far from the case, they don’t want to be workhorses or bean counters. They need to feel vested about the mission and not as much about money. Here are the five things you need to know:
- They don’t want you to find them. They want to come across an opportunity that peaks their interest. LinkedIn is the most popular social media platform for recruiters. It is only used by 12% of Millennials. Many people are either deactivating their Facebook profiles or not logging on as much. They are doing their own job career research. They are open to talking about what it is that they want. Getting to know them is important before you pitch any opportunity. How companies market themselves and what information is available on them also matters.
- They have options unlike any time before. They will not take a job just for money. The gig economy provides a ton of other options. There are optional services that they can use like Fiverr, Upwork, or Uber to earn money while they search for the right opportunity. More than one third of the largest workforce group are freelancers. Most Millennials move in with their parents while they are researching the right opportunity. The whole appeal for survival is completely different. The earlier generation moved out and got jobs even if they hated them. It was a different mindset. The quality of life and time matters more than ever.
- Growth is everything. It is important to have a good career plan and clear career mapping will attract more people to your company and keep them. If you have a vision on where someone can go within the company and a great way to market that vision, you will have a lot of direct applicants coming to you on the basis of reputation. 18 months is the average duration for a college graduate’s first job. 40% said their reason for quitting was little career development opportunity while 25% simply didn’t enjoy the environment of the organization they had joined. (http://tsrmatters.com/18-months-the-average-duration-of-a-graduates-first-job/)
- Mentorship is important. Along with your growth plan, you need to have a good coaching system and mentorship plan. They want to be invested in and need to know that they are important to an organization. Mentorship should be a part of your onboarding process as well. Your onboarding process will shape your entire employee/team experience. Remember that the onboarding experience is something they will recall even after they leave the company and shapes how they work within the company.
- Its not about the free snacks or free lunch. Perks are important but overall a very small detail in the overall picture. Look at other perks such as offsite meetings and flexible hours. Having a comfortable workplace is also important which includes minimizing the distractions. Understanding their needs is important, they need a collaborative and productive environment. The old saying “work hard play hard”.
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